Jesus “Jesusito” Rodriguez is a corporate leader, seasoned broadcaster, and internationally recognized DJ whose career spans more than three decades in music, nightlife, and radio. Currently serving as Director of Content Scheduling at Audacy Inc., the second-largest radio broadcasting company in the United States, he works alongside Format Vice Presidents and Brand Managers to optimize station databases, streamline music schedules, and develop programming strategies. Overseeing more than 200 radio stations nationwide, he also builds new stations under the direction of Audacy’s Executive Leadership, supporting the company’s mission to deliver exceptional listener experiences.

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Beyond his corporate role, Jesus continues to fuel his passion for music as a sought-after club DJ, performing in venues around the world. This dual perspective keeps him at the forefront of emerging sounds and trends, influencing playlists and programming across hundreds of stations globally.

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Career Journey
Jesus began DJing in the Dallas–Fort Worth nightlife scene in 1993—at just 12 years old—and by age 15, he was mixing on-air at KNON 89.3 FM. While earning his Bachelor of Arts in Communication (Minor in Spanish) from the University of Texas at Arlington, he interned at Clear Channel Radio’s KDGE 102.1 “The Morning Edge with Jagger & Julie” in Dallas and performed mix shows for stations across South Texas.

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After graduating, Jesus became Assistant Producer and On-Air Personality for “The Morning Edge,” quickly rising to Interim Producer in 2005, where he helped achieve one of the show’s highest Nielsen/Arbitron ratings. That same year, he and the team won a National Radio Music Award for Rock/Alternative Morning Show of the Year.

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In December 2005, he joined Univision Radio as night host for La Kalle 99.1/107.9 in Dallas, broadcasting live from clubs up to seven nights a week. He played a key role in the national rise of Reggaeton, eventually becoming National Music Director & Mix Show Coordinator for Univision’s La Kalle bilingual format, programming major markets including Chicago, San Francisco, Phoenix, Las Vegas, and Dallas.

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In 2012, Jesus joined MusicMaster Scheduling as Sales & Music Scheduling Consultant, working with powerhouse brands such as MTV Networks, SiriusXM, CBS Radio, Urban One, and historic stations like Hot 97 (NYC) and Power 106 (LA). He also contributed to high-profile syndicated shows, including The Ricky Smiley Morning Show, Dee Dee in the Morning, and El Bueno, La Mala y El Feo. His expertise made him a featured speaker at major industry conventions, including Radio Ink, Monitor Latino, and the Worldwide Radio Summit.

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After earning his MBA from the University of Dallas in 2019, Jesus was promoted to Vice President of Latin America Operations Sales & Support at MusicMaster, expanding the brand’s footprint in the region while continuing to serve U.S. clients.

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Alongside his corporate achievements, Jesus served as Vice President of Programming for Dash Radio, managing more than 70 stations for brands and artists such as Snoop Dogg, Cypress Hill’s B-Real TV, Kylie Jenner Radio, Lil Wayne’s Young Money Radio, Ice Cube’s BIG3, Akon, and Playboy Radio.

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Known as one of the most versatile DJs in the country, Jesus seamlessly moves between genres—Latin, Top 40, Country, Rock, Hip-Hop—delivering unforgettable sets both live and on air. His career reflects a rare balance of executive leadership, technical expertise, and creative artistry that continues to shape the sound of modern radio.